Knowing this, how do you create and market your product to get people to buy?
I feel like with B2B it's easier to convince people to buy purely by showing them value, whereas B2C seems more impulse driven.
Today's consumer doesn't like to pay for anything, especially if it is a digital product. They will do whatever they can to get out of paying either by pirating or trying to get a refund/chargeback after using it.
Sometimes they will do an impulse buy. Which is what we were able to work for us, but then bad actors try to make your life as miserable as possible.
B2B is not rosy and has its own set of issues. But I would rather kick 50 ungrateful users from the platform to their face, rather than deal with 10k ungrateful consumers.