1% ungrateful complaining consumer out of 1 million users are 10k users. I don't like dealing with them. At 10x the business they might become 100k or more. I would rather have 10k high paying Saas customers and weed out the ungrateful ones there but to their face.
Currently we are working above the board with no dark patterns. We have one of the best customer service and refund policies across possibly all consumer internet companies. Our competitors have lot of dark patterns. To grow 10k, we might need to do shittier things which I don't want to.
I know there are lot of founders and executives out there who would be fine doing dark patterns for growth. But I am not and maybe that is my shortcoming and which is why I didn't want to grow in the Corporate ladder. If I own the company, I can have final say on these things.