How did Shopify get to be the beast that it is?
Why doesn't someone else step up and into what looks like a massive opportunity, especially since Covid have push so many transactions online?
I have worked with Shopify customizing themes and adding custom functionality. It good when it great and you're within its sweetspot. But then it drops off like a cliff. The developer workflow? Shockingly dated.
I've worked with WooCommerce. Great tool. But it requires knowledge and resources.
I've taken the BigCommerce training. Felt like Shopify 3.x but I'm not sure they're positioning well for the long term.
I know there are others.
It seems to me that there's a sweetspot between Shopify and WooComm. User friends yet also developer friendly. Perhaps not easy to do. But that's not humans on Mars either, is it?