Vita's removable memory looks like it's an SD card, but it isn't

I really don't understand why Sony still insists on this nonsense. For me this has been a major criteria against buying any of their cameras, despite them otherwise seeming quality products.

This is a surprise? Sony is known for making weird formats:

http://en.wikipedia.org/wiki/Sony_formats

The do have some big winners in there, like CD and BluRay.

I'm done buying Sony products.