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I think the point is that people believe NFTs are something other than that, so they buy them. Imagine there was a news story every morning about somebody different buying a gag bill for millions of dollars whose only important quality was that it would be very difficult to forge another. Literally the same situation. But also literally the art market, so there's that.

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Physical art at last has the property that you can look at it and enjoy it, and that only the person who possesses it can decide who gets to do that.

How much of art's value stems from that enjoyment? You're right, probably a negligible amount. For investors, the only important property of physical art is that it's extremely hard to forge.

And yet people report less enjoyment from looking at art if they think it's a reproduction or forgery, even if they're told it's so close to identical that it fooled the experts.

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