The whole thing seems to be a corporatized version of a carny game. Amazon is behind the counter, promising gullible passersby top prizes if they can toss a ring over a bottle.

"Watch me, I'll show you how easy it is!"

But instead of young couples on dates being taken for $20 a pop on promises of large stuffed animals, they're luring in new business owners with promises of riches. The problem is, it's a rigged game. Amazon know it, otherwise they'd do this work themselves.