Gemini is a project that actually attacks the root of the problem by presenting an extremely stripped-down hypertext format and giving an alternative at the protocol level.
i highly recommend checking out Gemini https://gemini.circumlunar.space/docs/faq.gmi and the Lagrange Browser https://github.com/skyjake/lagrange if you find this interesting.
at least for my circle, there's a consensus that the web has calcified and become such a walled garden that we've reached a time where it makes sense to "start over" at a pretty base level; rather than trying to build on top of a platform that, by its nature, inevitably tends towards centralization and capitalization.