I'd like to think that as techies we see not just the humanitarian potential but the business potential of energy efficiency, new storage techniques and even new sources of the stuff. It wasn't long ago when we used substances like whale oil and trees to produce fuel -- if we limited ourselves as a society to those sources we wouldn't be where we are today. This is a time where those who embrace disruptive technologies are needed more than ever (and not just for energy but for water and food as well).