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It is crowded but most aren't actually different in the way people need (ex: Asana). I think its still worthwhile to compare to Jira, because for many teams JIRA is either all they know or the de facto standard. Clubhouse is a better JIRA for many teams (simplified, good at multi-team project management) but Kitemaker is (IMHO) targeting more of a simplified JIRA + Confluence, which is (again, IMHO) ripe for exploration.

> I thought clubhouse was that audio chat thing

It is, but project management Clubhouse [0] has been around far longer than audio chat Clubhouse.

[0] https://clubhouse.io/

It is also that and there was quite the rumble on Twitter a while back where the CEO of Clubhouse the issue tracker was getting hatred targeted at the CEO of Clubhouse the audio chat thing.