How does this make money?
1) Charge each user a nominal fee for download. OR 2) Charge movie theaters for their participation. Imagine the profitable data we'll be supplying them with on every person that checks-in to their movie theater using Tattlr. They can incorporate their own special promotions based on the ongoing user data they obtain each time a user checks in.
This what I've come up with thus far. I could be totally off-base with these assumptions.
It improves the service and gives them Jmp feedback.
Go talk to some movie theaters.
Also don't over engineer it. A simple wa to say that the sound isn't working for a particular movie at a particular movie theater should be a good start.
-vivek
What type of pricing model can we offer movie theater companies? Monthly fee? One-time lump sum for each theater? I'm not sure how that would work.
Focus on figuring out if there is a pain.
I remember reading that some company had built this on springwise or sprouter weekly. But it was a hardware device which had to be installed in the theater so you could beat them by price.
Bottom line: Write up a proposal (4 slides of how this will be used) and then hammer linkedin to get an interview with someone who is slightly executive at a movie theater. Do like 10 interviews. You'll know by then if there is a pain.
Also research that company I mentioned above.
It seems like selling the backend tech / service to the movie theaters is the way to, but can you create enough of a value proposition to charge them enough money (assuming a re-occuring basis) each month to stay in business?
Also, I'm not entirely familiar with how movie theaters operate, but it seems like a vast majority are controlled by a relatively low number of chains. If the individual theaters are run on a franchise model, it may be easier to penetrate. But if they're all corporate controlled, selling seems would be a much larger challenge.
[1] I've also never had too bad of an experience at the movies. Aside from some guy who was eating popcorn obnoxiously during "The Dark Knight", I can't think of anytime I've really been annoyed with someone at the theater.