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All of the carefully crafted typefaces featured in the article emphasized recognizable style. None of them emphasized readability.

Personally, I prefer the typeface found on my Timex. It's nothing fancy, but it is very easy to read at a glance.

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I think that is fine, most people aren't wearing watches out of practicality reasons. More as a style thing. I guess smartwatches could be considered more practical less stylish.

You’re not paying $65k+ for a watch because it’s utilitarian.

I think you could probably pay someone $40,000 a year to follow you around and tell you what time it is whenever you ask.

These watches last longer than a year.

True, but think of all the complications a regular person could perform that the watch can't.

Watches have complications, but people have complications, maaaaan

Part of the fun of some watch styles (because let's face it, we're overgrown children) is utilitarian aspects we'll never need. Like wearing a 200M or 300M waterproof dive watch to your office job.

Just in case, like, the Navy SEALs suddenly drop into your cubicle and ask you if you'd like to go on some kind of amphibious assault mission on extremely short notice. I mean, they won't. But what if they DID? Wouldn't you want your watch to be up to the task!?

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