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"URL discovery is still a major problem"

come on, google search is smarter than the app store search

I made no mention comparing the quality of search results because that's a whole other topic.

I'm saying the App Store has categories, "Staff Picks", "iPad App of the Week" etc and it helps in discovery, just like Yahoo did back in the day.

Google would have to tread carefully here or they would step on advertisers' toes or invite anti-competitive scrutiny due to their dominance in search.

Google Web Store might help.

Google doesn't have to do this, web takes care of recommendations. We have HN, Reddit, StumbleUpon, etc.

All those things benefit both web apps and native apps.

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