That's what I was thinking. The picture reminded me of that one story about a Hipster going after some website over an article claiming all Hipster look alike that he found used his picture without permission ... only to find out that it wasn't him.

From the pictures of him and his colleague it seems that the people who study tattoos are into getting tattoos as well, I find it absolutely plausible that the guy got them separately. It's not like Letters On Fingers is such a new concept that everyone who does that copied him.