This is some of the reason, but I've noticed the same behavior in data scientists who are "vertically integrated" and who are only measured on the quality of the final model.
In this case, their incentives are aligned with good data work, but they still suck at it and neglect it.
I believe there's a few psychological reasons:
- People aren't trained to do it in college, so it's undervalued.
- It requires domain knowledge, which is hard.
- The work is quite gruelling and annoying. It's very detail oriented.
- You don't feel like you're making progress while you're doing data work. Modelling work feels closer to the final output.
- Self-delusion during modelling is easy since you can overfit on the holdout data which gives you those dopamine hits.
- Modelling satisfies curiosity. During data work, the data scientist can't wait to hurry up to the modelling stage and see what the results look like.
- Many people are just bad with data work, they don't have the attention to detail required and produce data with glaring errors.