Remember, there's a big difference between a lifestyle business and a startup. A startup knows how to grow and do so creatively. A lifestyle business has no such inclination, and those involved with such efforts tend to think about other businesses in a narrow manner.
How about dishing concrete examples of all these places they're in that's going to make them as astonishingly profitable as they need to be to justify a $2.5B valuation?
Yes, my snarky friend, that's my argument. Given your years of experience running startups from conception to IPO/buyout, I'm sure you can understand.
BTW I don't scoff at all at lifestyle businesses, if you're lucky enough to pull one off. But they're a different beast, and expertise in one area does not automatically translate to expertise in another.
Does that sound fair?