Obviously I look at the respective benefits packages when comparing multiple offers. But it's definitely not a norm to, when asked how much you're paid, include not only salary and fungible compensation but also your valuation of the benefits package. That'd be considered a lie (and, if you're e.g. applying for a mortgage, literal fraud).
The only reason the author does it here is because the actual salary would draw traction as a headline, and his organization paid good money to get this editorial presented in Forbes.