https://www.theverge.com/2021/3/30/22357166/volkswagen-name-...
> The proximity of the name change to April Fool’s Day initially raised suspicions that it was just a joke. But VW insists that it’s a real thing, so here we are.
> The proximity of the name change to April Fool’s Day initially raised suspicions that it was just a joke. But VW insists that it’s a real thing, so here we are.
Sounds to me like a publicity stunt -- they "accidentally published" a press release a month early? Sorry, that doesn't happen.
Seems like trying to generate buzz on social media, then they'll quietly "decide" not to change the name after all, but people associating VW with electric cars more so -- mission accomplished.
VW themselves said they didn't plan to put out the press release for a month. They didn't say anything about the timing of "stationery or signage".
Did you mean to reply to a different comment...?
(Source: have worked in 3 large public companies and seen how these things come down to the wire with approvals from PR, Marketing, IR, Legal, Country Leadership, Corporate, etc...)
If I had a dollar for every press release at every public company that was written and finalized a month in advance...
...I'm pretty sure I'd have zero dollars.