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This is not surprising to me at all.

IMO, the CEO had a bit of a Steve Jobs hero-worship complex, but only all the bad parts. I can absolutely see him putting two teams on the same project, and "may the best product win".

The team that "lost" would get canned, obviously (I saw it happen to two separate offices while I was there).

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> IMO, the CEO had a bit of a Steve Jobs hero-worship complex, but only all the bad parts.

Part of me wishes Steve Jobs had never been brought back to Apple and died in obscurity. He's such a bad example. People idolize him, but his good parts can't be imitated, his bad parts can, and a lot of people can't seem to tell the difference.

> his good parts can't be imitated

Without dropping acid at work at least, but that seems to be frowned upon these days.

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