He claims they were running a bootstrapped startup, but they were never profitable. So they were funded, just not funded well.
Someone with less funding availability might well write the tweet thread about how they were crushed by the person who had $10m of their own money to spend.
I do think it’s great that he wrote this up and I have to say, as a bootstrapped (profitable) startup founder in a space with heavily VC backed competitors, it made me pause.