I nearly dropped all reference to NFTs altogether to avoid this reaction. This a genuine attempt to provide a service to people who want to exchange digitally signed content.
What kind of content do you expect it to be used for "exchanging"?
It's applicable to the type of content you're seeing blockchain NFTs used for. It could be used for other types of digital signing/attestations too, even legal documents.
Probably is missing a showcase or a variety of samples