Definitely. Since 2013, Iceland has been advertised more as a tourist destination leading to more tourists.
I only had time for the touristy stuff in the immediate vicinity of Reykjavik. I would like to go back and see it more intimately.
Weird.
Anyways, I hypothesize that some TV shows from taking place in Iceland brought a lot of attention to the landscape which was capitalized on by the Tourism departement.