I think the most interesting thing about the Intel campaign is that it tells you how seriously Intel are taking Apple's switch to ARM. I saw a lot of people here brushing it off as not very important to Intel, that clearly isn't what Intel thinks.
Excellent article, as he says at the end, the marketing battle between Mac and PC is at the least, very entertaining.
Time for Apple to hire John Hodgeman? (The I'm a PC guy)
They got their retaliation in first last November.