The content of this post doesn't live up to the title ("The Economics of Trust: Dr. Elliot Jaffe"). TL;DR: "Large companies are the safest place to store your data. They have an economic incentive to maintain your privacy."
Unconvincing.
The logic has flaws indeed. Despite the suggested economic incentive the big companies may have, its also obvious that the big companies are a juicier target, since it is clear that the data collects at those points.
This is well understood, and explains why Google was attacked with the now famous Aurora attacks..
The simple truth is that people who care should turn to encryption