At some point we had Brazilian soap operas, now we have Turkish soap operas gaining large traction on TV and probably will be followed why some other ecole.
However with Netflix, something different is happening in my opinion. I'm sure that Netflix looks into statistics when doing new shows, EU pushing for a single market on these services could mean that the Netflix shows are indeed optimised for common European consumption instead of local one.
Saying that Netflix is the new Eurovision is comedy gold :) I mean, Eurovision is definitely a spectacle but no one(maybe with the exception of Lars Erickssong of Iceland) in EU actually takes it seriously and definitely it's not the cultural event that brings nations together. Eurovision is the show where we accept to be vulnerable for a day, get out there and remember our favourite neighbours by voting for them.
If it was a serious thing, the Brits would have won most, sharing it with the Spanish summer hits occasionally. UK is a music and culture powerhouse with extremely poor Eurovision track record.