It's not Apple's responsibility to "fix" a misbehaving company. To stop sending information identifying you as an iPad user breaks the web just the same by not honoring the user agent spec in RFC 1945.

Mobile implementations abuse agent sniffing, no doubt. This is a clear example of organizations who don't get it, or are willing to exchange readership attrition for a perceived benefit with an app. Or in this case, an attempt to create revenue.

I'm ok letting these organizations die on the vine. It means those who plan better are greeted with opportunity.