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From an investor's perspective it's not meaningless. This is a one-off expense which can be safely ignored. This won't even impact the valuation of my investment, in fact the size of the fine will probably increase the value of the company as it will enable me to reduce my assumption for future regulatory penalties now that a precedent has been set.

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Except that repeated violations of GDPR are a cause to increase the fine as per the text.

>When deciding whether to impose an administrative fine and deciding on the amount of the administrative fine in each individual case due regard shall be given to the following:

>(e) any relevant previous infringements by the controller or processor;

Across the wider sector, the fine is a good data point for investors. Even if the fine was doubled or tripled next time, it will be a outcome that won't really change behaviors.

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