2. HN is not a single instance but consits out of many individuals.
=> The "opposing reactions" are expectable.
The relevant question, then: what is the history of GDPR enforcement against small companies? Personally I have no idea, as typically only the big cases make the front-page.
For example, a police officer was fined 48 euro for accessing "personal data in a police database for private research activities", a housing association was fined 500 euro for "publishing photos showing members of the association without their consent" and Borjamotor, S.A. (which appears to be a Spanish Opel dealership) was fined 4000 euro for "sending commercial advertisements to the data subject via email and SMS, even though the data subject had previously revoked his/her consent to receive advertisements and submitted a request to delete his/her data".
[1]https://n7uofv7rfwwdpbwmcuqmohfsnu-adwhj77lcyoafdy-www-aki-e...