Putting this info on the homepage almost seems like free marketing, in a sense.
Are you assuming that if you build this "product" (housefed.com site) that people will come? Is there a market for what you're making? It seems to me that you'd have the greatest degree of success in finding your market first, and then building a product/service to meet that need that you've already vetted... instead of making a product and trying to convince people they want it.