This was years ago but there's no particular reason I'd expect things to have changed. But basically if you looked at outcomes--I think this included post-uni outcomes like salary--the quantitative measures like SAT score had a lot more predictive value than interview/letters of recommendation/essays/etc.
(The way the one school I'm familiar with used to do things was that basically everyone went on an X-Y graph with X being a normalized quant score and the Y being a normalized everything else score. Everyone up and to the right. No one down and to the left did. Those in the middle band were looked at a bit more carefully.