There is a shocking amount of "non-human" activity. I think there are definitely bots, but also people that are paid to promote one narrative or another (paid with money or social validation).

I've trolled through many a twitter/reddit account when I sniff something off about a post. They are often hyper focused on a single topic, pushing a specific point of view. Rarely is this mentioned. Its "hail corporate" vibes but in a guerilla fashion.