They don't really explain why we should be placing #AntiSec everywhere. This document seems like a rabble rousing speech without any substance at all.
Where or not it works for them or turns in to a bit of an embarrassment for them, is yet to be seen.
I'll keep an eye on google trends to see how it pans out: http://www.google.com/trends?q=antisec%2Clulzsec&ctab=0&...
And antisec, no-disclosure fundies have been around for a lot longer then Lulzsec.