> That would cause tremendous harm to all the small businesses who operate on subdomains of TLDs like myshopify, and for what?

This was the giveaway that it was an FB person. Parts of that comment is verbatim from FB propaganda ads[0]. Maybe that awkward video from ~last month[1] was targeted more at aligning FB employees internally around the message, not the general public.

[0] https://www.bloomberg.com/news/articles/2020-12-16/facebook-...

[1] Which I can’t find now