I had the same reaction when I found out word docx files are just zip files with a bunch of xml in there.
Java software (jar, war): zip files
Android packages (apk): zip files
OpenDocument Format (odt, ods, odp): zip files
Quake 3 / OpenArena / Urban Terror / etc. (pk3): zip files
Firefox/Thunderbird/Chromium extensions (xpi, crx): zip files
EPUB: :D
If you need to cram a bunch of files into one package, zip is the obvious candidate. There are well-tested libraries and apps for dealing with zips for essentially every language and operating system.
As the saying goes, "don't mess with success".