And also deal with "they say they respect privacy but they collect data" complaints. Because people who talk about privacy are rarely a sound market segment for anything other than privacy tools...that are free.
The market segment for most products is people who don't care about privacy. Or at least people who don't find privacy a reason to spew moral outrage on the internet.
I mean there are endless HN threads where people are complaining about the privacy evils of products they don't use...e.g. Windows.