This is from FB’s terms and conditions, so I guess they can still keep the data.
If you agree to any other website’s terms and conditions saying “any third party can track you”, you have again given permission.
In this case, most people haven't read the Facebook terms of service and it is probably unreasonable to expect everyone to not only read them, but to keep abreast of any updates. So it's a grey area. And if you pass laws and regulations around data privacy, then FB won't be able to legally impose such conditions. But as I said earlier, there isn't much inertia behind data privacy. Nobody with power wants it.
Or is too influenced by big technopoly lobbying dollars.
I completely disagree with this thought process. If a website is asking your birthday, every like / dislike , every detail about relatives and is able to predict if you like someone even before you do .. you better know how they will use all this data.
To coin a meme: "Ain't nobody got time for that"
Yes, and they also depends on power dynamics.
That's why there are a lot of restrictions on what can be written in a contract between public utilities and users. An electricity provider could strong-arm users into signing draconian contracts otherwise.
Social networks have the same negative externalities: if most of your friends move from using emails to using Facebook to communicate and you are not on it your life gets provably worse. You are cut out from a lot of your social circle.
Having walled-garden social networks is anti-competitive by design.
Unfortunately legislators turn a blind eye to this.
[1] https://www.zdnet.com/article/firm-facebooks-shadow-profiles...
I find it hard to believe that they can't associate more information with those profiles than just who has who else as a contact (or has in the past), some derived/guessed and some from purchasing access to other data-sets, and I find impossible to believe that they won't if they can. Not just FB but other purveyors of advert targetting stalkerdom too. This isn't "don't trust the man" foil-hat paranoia - knowing as much as possible about as many people as possible is their well documented business model.