I have a (completely speculative) theory that the "support the artist to keep creating the work they're giving away for free" model has a ceiling when artists become visibly a lot richer than their fans.
After all, what kind of sucker would charitably donate to a multimillionaire's private jet running costs?
https://graphtreon.com/top-patreon-creators
* Chapo Trap House, 3 hosts - 170k/month
* The Tim Dillon Show, 1 host - 121k/month
* AdeptusSteve (I couldn't figure out how many people, possibly 1 guy making some sort of porn game?) - 103k/month
* Flagrant 2, 2 hosts - 98k/month
* Tiny Meat Gang, 2 hosts - 82k/month
* Cum Town, 3 hosts - 81k/month
Note that the dollar amounts of most of the people on that list aren't visible and I cut them off at 80k/month.
People are willingly chipping in to help creators making 1M/year, not including sponsorships, live shows, etc.
And there are some multimillionaires that could likely make it work. If the Spotify deal hadn't happened, Joe Rogan almost certainly could have.
Unrelated comment about the list: of the Patreon categories, podcasters are predictably over-represented. But I am surprised by the number of "adult games" on the list. I didn't realize how popular these were.
* "support them" would also include leaving them with enough money to retire on after their career, if they live in a country where retirement savings are important to have, or otherwise are a strong motivating factor for those who are considering this as a career.
Millions of people currently support many televangelists in precisely this way, so this isn't rhetorical.
Well, that or it’s just more user friendly. It’s hard to plan my finances if I don’t know how much I’ll be paying (since I don’t know, and have no control over, how many creations someone will make next month).