I dont get this sentiment at all.If you are paying people to glue Ops and Dev you are already not the main target for Heroku.
Heroku is for companies that are willing to pay for convenience.
Heroku is for companies that are willing to pay for convenience.
However, once you have developed a workflow, going back in developer experience is hard, and hacks like these become common. (I saw a team do a similar tool to avoid paying for Cloud Foundry.)