Compare this with Thinkpad's soft-touch coated magnesium chassis - almost as sturdy but feels so inviting.
People get woo'ed by something made of metal. Yeah, its nice from an engineering standpoint but it is not the "best industrial design" just because its made of metal. IMO, best design is the one that is more human centric than marketing bullshit and luxury quality cliches.
I really think Thinkpad X1 series is the best laptop ever in terms of its industrial design (not OS, display quality etc). Keyboard is so incredible.