Focusing on effect sizes!
It's much much harder to lie with effect sizes. For instance, in genetics there are entire careers built on an association of certain genetic polymorphism with a particular phenotype. Even if the p-value can be reproduced with huge sample sizes, the effect size of the association is usually tiny.
In other words, if you carry the risk allele the odds of developing a disease are usually only slightly bigger than if you didn't. But this is often not told to funders! Focusing on effect sizes would drive research effort to things that actually make a difference.
You can do effect sizes with something as simple as a confidence interval, or with a fully fledged Bayesian model that tries to estimate the posterior distribution of some parameter.