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Can someone explain the part about copycats? The way I'm reading it is that the "copycats" forked the repo, and then retained the presentation while changing the content. In other words, it's like writing your own resume using someone else's publicly shared Word template. What am I missing? Why is this wrong?

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The repo isn't just a presentation template, it is a piece of work that proves you know your stuff. If an FE engineer's personal site is beautiful and slick, that's an obvious plus. Copying someone's handmade design (even worse, lazily) is bad manners. People are obviously going to assume you made it.

because the sites are portfolios for web designers, so the medium is the message. it's as if a resume for a job as a Word template designer was written with someone else's template.

Oh, okay. Thank you for clarifying.

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