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Perhaps those people don't want to use a camera in the first place? It seems like camera usage isn't always optional. It wouldn't make sense for a person like that to put in effort to make it look nicer.

> On the other hand, there are easy ways to block out the light from a backlighting window and to add a key light.

It's a case of empathy. Do you have enough empathy to check how your video looks and do simple changes?

You don't need space, you can get cheap stands to put a keylight and mic above your monitor attached to a desk, wall, or with a stand. A simple hd logitech webcam can be attached to nearly any monitor.

You do generally need space to get your background in order though. And if you're working from a kitchen table you may not have a permanent setup.

I agree with the basic point that there is low-hanging fruit that many people can address for not much time and money.