Theres a price to privacy. When I was younger I jumped on the bandwagon and for a period only used Firefox with cookie autodelete and cache cleared every exit.

Now I just see it as being asocial. If Google didn't monetize search with ads how would you discover new products? Without ads websites would not be able to deliver premium content and we would all still be stuck in the early 90s. The internet would work like some broken socialist version of wikipedia.

I have ad free YouTube and sometimes I consider turning it off just to see what kinds of ads are out there that I've missed.