There are even tax benefits for doing this in the USA.
https://www.energystar.gov/about/federal_tax_credits/roofs_m...
We decided to not use shingles on our new roof but go with silver galvalum. Galvalum does not provide the initial reflectivity but over a 5 year period shingles lose much of their reflectivity
https://homeenergysaver.lbl.gov/consumer/help-popup/content/...
https://web.ornl.gov/sci/buildings/tools/cool-roof/
...there are many other resources out there.
It made a huge difference in our home in rural Georgia.