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No matter which book you search for, the top results will always have the Goodreads listing. In fact, Google surfaces the Goodreads rating in the Knowledge Panel. Goodreads is a monster at SEO.

Due to this some companies are literally undethronable.

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Too Googleable To Fail

It's hard because of this reason. But I'm certain alternate acquisition channels/go-to-market could exist. It's a matter of understanding the customer's journey and capturing them at a stage other than "discovery" or "search".

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