Naval Ravikant has a small post about this here: https://nav.al/kelly-criterion
I first heard about it from him. He summarizes it as follows:
> Naval: The Kelly criterion is a popularized mathematical formulation of a simple concept. The simple concept is: Don’t risk everything. Stay out of jail. Don’t bet everything on one big gamble. Be careful how much you bet each time, so you don’t lose the whole kitty.