Painting 1% of the world in white paint is everything but that.
It's a cool gadget that will be experimented in a few niche places and quickly and quietly abandoned when real life kicks in.
How often will it need to be cleaned ? repainted ? How much will it cost to paint your building's roof, is you building roof even paintable in the first place ? What is the paint made of exactly ? Is it going to leak in the environment ? How much energy/resources are needed to make/transport it ? What impacts does it have on a multi storey building ?
Time will tell but I bet it's going to end up in the same bin as the "massive lithium battery breakthrough" news. /reminder 10 years
They've been talking about this since at least 2005 by the way. Good old hype cycle in effect:
https://www.osti.gov/servlets/purl/10172670
https://www.bbc.com/news/10333304
http://archive.iwlearn.net/unep.org/paint4planet/default.htm
https://www.theguardian.com/environment/2009/jan/16/white-pa...