$1 Doge is a very strong psychological target for the retail fan crowd. Musk keeps tweeting. EasyDNS just added to the momentum pile. They'll probably triple the value of any current holdings by early next year, minimum. This play makes sense in a lot of ways. If you can play technicals (obvious Elliott Wave-end situation likely capping off this weekend for example) you can probably even exit prior to the price exhaustion and buy back at lows.