It's not as unique as it used to be. Neither is their DLS printing technique. They also have an insane valuation [0], so I'm not sure if they are really that under appreciated.

For example Origin [1], which was just bought by Stratasys, is very similar in a lot of ways.

0. https://venturebeat.com/2019/06/25/3d-printing-platform-carb... 1. https://www.origin.io