Beyond the Office, Out of the Landfill—Why We’re Transitioning from Adding Logos

> What we’ve learned is that adding an additional non-removable logo reduces the life span of a garment, often by a lot, for trivial reasons. People change jobs, and the extra logo makes for an awkward re-gift. People tend not to pass logo’d gear down to their kids, and not everyone wants to be an advertisement on weekends, even if they’re proud to go into work on weekdays. The result? Perfectly good gear ends up forgotten in the closet—or worse, gets tossed in the trash.

My local bike team had Nano Puff jackets with logos for those who wanted to buy them, on occasion, and our sponsor is a beer company, not a tech firm.

>Patagonia cuts ties with tech bros; won't add logos

I read the linked text, but didn't mention anything about tech, bros, etc. I'm likely missing some obvious context, but have no idea what cutting ties with tech bros has to do with this. Little help?

I'm not certain that every company needs to do this, yet I think this is a great experiment by Patagonia.

(BTW, I think a better title is "Patagonia will not add third-party logos to their apparel")

"Beyond the Office, Out of the Landfill: Why We’re Transitioning from Adding Logos"