On the other hand, regardless of intent, it does still make sense to say that the system is maladjusted, that the system is designed in such a way that even actors with good intentions are incentivized to do harmful things. And the question regarding the system really is clear: Does a recipient accepting money from an advertiser tend to create in them a more positive opinion regarding the advertiser than if the recipient received no money at all? To that, the answer is yes. It doesn't mean the recipient has committed "misconduct"; more likely it's just that the recipient is a well-intentioned actor in a maladjusted system.